Influencer Marketing

From research to contracts and community management, we handle the entire influencer marketing cycle.

In a Nutshell

Influencer marketing is the fastest-growing segment of digital marketing, for good reason: influencer content delivers objectively better results than branded content.

Whether working with micro infuencers or global superstars, there are many challenges along the road of an influencer campaign. At Red Ant we have experience at both ends of the spectrum: we have built and managed campaigns involving people with 10k followers as well as international celebrities with tens of millions. Our expertise covers the full lifecycle of the influencer campaign, from research and shortlisting to contract negotation, campaign strategy and community management.

Your brand's reputation is critical. Our job is to ensure it achieves a positive outcome with the right influencer, at the right price, with the right campaign. Contact us for case studies.

Process

Influencer campaigns are generally project-based with multiple phases that can be split out individually as part of a broader campaign team strategy.

Read more about our framework.

1st briefing call, to assess how we can help
30 MIN
Initial proposal with suggested approach and costs
3-5 DAYS
2nd briefing call to present and refine the proposal
60 MINS
Final Statement of Work with contract
1-2 DAYS
Research phase to identify suitable influencers
7-10 DAYS
Approach and negotiation, including heads of agreement ahead of full contract
2-4 WEEKS
Campaign strategy, incl full timelines and deliverables
1-2 WEEKS
Community management, managing engagement and comments from the influencer's followers
DURATION OF CAMPAIGN
Final report and debrief with influencer where agreed
3-5 DAYS

Next Step

Depending on where you are in your discovery process, we can start with a no-strings discussion or go straight for a quote. Select as appropriate below.

Free no-strings
consultation

A 30-minute call in which we will go into more detail about our offering and discuss how we would work with your brand.
Book now

request an
estimate

Complete our online form and we will email you back with a costed estimate for your project.

Tech-Forward.

Data-Obsessed.

Relentless.